Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change

Journal of Advertising 2026 Open access

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Authors: Linda Tuncay Zayer, Catherine A. Coleman, Shu‐Chuan Chu, Verena Gruber
DOI: 10.1080/00913367.2026.2617048
Cited by: 4
References: 27

Abstract

As people around the world face complex challenges amidst increasingly uncertain and volatile futures (Willige 2024), advertising scholars have renewed interest in well-being (e.g., Royne Stafford ...

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Innovation and Socioeconomic Development Management and Marketing Education

Publication details

Journal / source
Journal of Advertising
Publisher
Informa UK Limited
Volume
55
Issue
1
Pages
1–7
Publication date
1 January 2026
Language
EN