Total market American: race, data and advertising

Ethnic and Racial Studies 2026

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Authors: Dana Chalupa-Young
DOI: 10.1080/01419870.2025.2609914
Cited by: 0

Abstract

Marcel Rosa-Salas’s Total Market American: Race, Data, and Advertising provides a compelling account of how the advertising industry conceptualizes and sells race. She aims to demonstrate, within t...

Fields of Study & Subjects

Racial and Ethnic Identity Research Sports Gender and Society Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Ethnic and Racial Studies
Pages
1–2
Publication date
7 January 2026
Language
EN