Visual attention and retention effects of a design element in culturally targeted messages: introducing the virtual billboard paradigm

Communication Quarterly 2026 Open access

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Authors: Moonsun Jeon, Sue Lim, Maria Knight Lapinski, Gary Bente, Stephen A. Spates, Ralf Schmälzle
DOI: 10.1080/01463373.2026.2629568
Cited by: 0
References: 72

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Media and Visual Art Advertising and Communication Studies

Publication details

Journal / source
Communication Quarterly
Volume
74
Issue
2
Pages
165–195
Publication date
10 February 2026
Language
EN