Wilner Golden, S. Stage (Not Age): How to Understand and Serve People Over 60—The Fastest Growing, Most Dynamic Market in the World
Abstract
It seems to be a little-known fact (certainly among marketers) that seniors over 60 in the US own and control most of the money and form a huge purchasing block (mostly ignored). As today’s seniors...
Fields of Study & Subjects
Aging
Elder Care
and Social Issues
Aging and Gerontology Research
Technology Use by Older Adults
Publication details
- Journal / source
- Issues in Mental Health Nursing
- Volume
- 47
- Issue
- 3
- Pages
- 333–335
- Publication date
- 27 February 2026
- Language
- EN