The Padel paradox: disruptive discourses and innovative practices in sport and leisure

Through the theoretical lens of disruptive innovation, this study explores the expansion of Padel in England. It examines the paradoxical situation whereby despite heightened popularity and unprecedented growth, the sport faces significant barriers which threaten to restrict future development. Using a qualitative approach, data were collected from participants through semi-structured interviews with both regular and ‘new’ participants from the Padel community in the South of England. Thematic analysis identified three main themes: (i) Barriers to Entry, (ii) Exposure and Expansion, and (iii) Governance and the role of the Lawn Tennis Association (LTA). Barriers to entry included financial barriers, infrastructural and geographical limitations, and issues surrounding accessibility and inclusivity. Broader findings revealed equipment costs and court hire presented obstacles for participating, whilst disparities between urban and rural regions exacerbated accessibility issues. Infrastructure limitations, notably court scarcity outside major conurbations coupled with limited indoor facilities, negatively impacted Padel participation. Concerns were raised amongst participants regarding governance issues and Padel’s perceived associations with exclusivity, mirroring challenges faced by traditional racquet sports, notably tennis. Recommendations to better support Padel development are proposed.