Evolution, challenges, and opportunities of AI-generated advertising

International Journal of Advertising 2026 Open access

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Authors: Tae Hyun Baek, Eleonora Pantano, Kirk Plangger, Jungkeun Kim
DOI: 10.1080/02650487.2025.2612445
Cited by: 7
References: 27

Abstract

AI technologies are now deeply integrated into the advertising ecosystem. They encompass large language models (e.g. ChatGPT, Google Gemini), immersive virtual environments, and large-scale data an...

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media FinTech Crowdfunding Digital Finance

Publication details

Journal / source
International Journal of Advertising
Publisher
Informa UK Limited
Volume
45
Issue
1
Pages
1–5
Publication date
2 January 2026
Language
EN