The need for more research on public policy issues related to the use of artificial intelligence in advertising
Abstract
The use of artificial intelligence (AI) in advertising is transforming the industry, calling for detailed consideration of both its positive and negative effects on consumers. AI delivers notable b...
Fields of Study & Subjects
AI in Service Interactions
Ethics and Social Impacts of AI
Marketing and Advertising Strategies
Publication details
- Journal / source
- International Journal of Advertising
- Volume
- 45
- Issue
- 2
- Pages
- 263–265
- Publication date
- 15 February 2026
- Language
- EN