Diversity and inclusion in advertising: a non-Western perspective

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Authors: Martin Eisend, Sara Rosengren, Sophia Mueller-Bryson, Cristián Buzeta
Cited by: 2
References: 11

Abstract

The advertising industry has witnessed a growing emphasis on diversity and inclusion, drawing greater interest in the topic from advertising researchers (Eisend, Muldrow, and Rosengren 2023). Schol...

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Media Gender and Advertising Marketing and Advertising Strategies

Publication details

Journal / source
International Journal of Advertising
Publisher
Informa UK Limited
Volume
45
Issue
3
Pages
581–584
Publication date
18 March 2026
Language
EN