Being for ‘state of the art’

Journal of Marketing Management 2026 Open access

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Authors: Matthew Higgins, Mark Tadajewski
DOI: 10.1080/0267257x.2026.2641336
Cited by: 1
References: 23

Abstract

Being ‘state of the art’ champions a style of writing that not only builds upon but actively extends the latest thinking within a particular field. As noted in the preceding editorial for the siste...

Fields of Study & Subjects

Interdisciplinary Cultural and Social Studies Posthumanist Ethics and Activism Social Science and Policy Research

Publication details

Journal / source
Journal of Marketing Management
Publisher
Informa UK Limited
Volume
42
Issue
5-6
Pages
527–534
Publication date
24 March 2026
Language
EN