Artificial intelligence (AI) in sales organizations: the role of trust

Journal of Personal Selling and Sales Management 2026 Open access

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Authors: Deva Rangarajan, Jörg Westphal, Johannes Habel, Brian Rutherford
DOI: 10.1080/08853134.2026.2614068
Cited by: 5
References: 41

Abstract

Within its 40+ year history, the Journal of Personal Selling & Sales Management (JPSSM) has published hundreds of articles related to the intersection of technology and sales. This research even in...

Fields of Study & Subjects

AI in Service Interactions Ethics and Social Impacts of AI Big Data and Business Intelligence

Publication details

Journal / source
Journal of Personal Selling and Sales Management
Publisher
Informa UK Limited
Volume
46
Issue
1
Pages
1–6
Publication date
2 January 2026
Language
EN