Multiscreen Technology’s Impact on Workplace Learning and Performance

This study examines the strategic role of multiscreen utilization—defined as the concurrent or sequential use of multiple digital devices—in enhancing workplace interactive learning environments through improved knowledge processes. Drawing on adaptive structuration theory, we investigate how multiscreening behavior influences knowledge acquisition and dissemination and, subsequently, organizational responsiveness and performance. Using survey data from 245 professionals in Pakistan’s telecommunications sector, moderation and mediation analyses reveal that multiscreen utilization positively shapes knowledge flows and responsiveness, and that organizational culture significantly strengthens these effects. These findings demonstrate that multiscreening functions as a digitally enabled learning behavior that enhances information processing and organizational agility. The study underscores the need for organizations to foster supportive cultural and knowledge-sharing conditions to fully leverage multiscreening for sustained competitiveness in dynamic market environments.