AI-Driven VTuber Brand Management for E-Commerce Competencies

Journal of Computer Information Systems 2026

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Authors: Yu-Chun Lin, Sheng-Wen Hsieh, Chih-Chao Chung
DOI: 10.1080/08874417.2026.2616425
Cited by: 1
References: 32

Fields of Study & Subjects

Digital Innovation in Industries AI in Service Interactions Digital Marketing and Social Media

Publication details

Journal / source
Journal of Computer Information Systems
Publisher
Informa UK Limited
Pages
1–13
Publication date
6 February 2026
Language
EN