Unpacking the power of customer trust in driving purchase intentions through Vietnam’s livestreaming commerce

Journal of Strategic Marketing 2026

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Authors: Tien-Dat Nguyen, Thị Minh Hoàng, Tien-Dat Bui, The-Tuan Tran, Chih‐Chin Liang
DOI: 10.1080/0965254x.2026.2706613
Cited by: 1
References: 54

Fields of Study & Subjects

Innovation and Socioeconomic Development Customer Service Quality and Loyalty Sharing Economy and Platforms

Publication details

Journal / source
Journal of Strategic Marketing
Publisher
Informa UK Limited
Pages
1–19
Publication date
28 July 2026
Language
EN