‘Quiet achievers’, diplomatic fumbles and wins: the power of strategic messaging.
Abstract
Words matter. Messages with consistency, clarity and purpose can be powerful tools to shape positions, policies and political agendas. Diplomatic messaging has always been an essential tool of statecraft. Hundreds of official statements are publicly released by Australian leaders and ministers each year. Crafted by diplomats and their colleagues in defence, economic and other relevant portfolios, these statements can be ‘quiet achievers’ to shape perceptions globally, even if not garnering much media attention at the time.
Fields of Study & Subjects
International Relations and Foreign Policy
History and International Relations
Cultural and political discourse analysis
Publication details
- Journal / source
- Australian Journal Of International Affairs
- Pages
- 1–8
- Publication date
- 8 March 2026
- Language
- EN