Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Capitalism Nature Socialism 2026

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Authors: Sabda Aji Kurniawan, Martha Racwel Patty, Eni Munarsih, Cheryl Marlitta Stefia, Budhi Haryanto
DOI: 10.1080/10455752.2026.2613217
Cited by: 0

Abstract

Eugene Y. Chan’s Consumer Behavior in Practice: Strategic Insights for the Modern Marketer (Palgrave Macmillan 2024) offers a comprehensive and practitioner-oriented exploration of consumer psychol...

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Publication details

Journal / source
Capitalism Nature Socialism
Pages
1–4
Publication date
9 January 2026
Language
EN