ACADEMIC STRATEGIES FOR USING ARTIFICIAL INTELLIGENCE IN STRATEGIC COMMUNICATION AND DIGITAL MARKETING EDUCATION: CURRENT AND FUTURE DIRECTIONS

Artificial Intelligence (AI) has global and personal impacts. These effects are evident in higher education. Numerous universities have accelerated their adoption of AI. This paper presents a comprehensive overview of academic strategies for integrating AI into Digital Marketing (DM) and Strategic Communication (SC) courses. The study examines techniques for challenging students with the opportunities offered by AI. Multiple methods are used to develop a framework that summarizes academic strategies for integrating AI into the learning process for the communication of strategic marketing education. This study presents findings on the utilization of AI for an improved educational experience in higher education.