Reviving well-being after vacation: self-continuity with memories and emotional recall from local food experiences

This study examines the revival of experiential-phase well-being from local food experiences in the destination after returning home through memorability and emotions. Self-continuity and emotional recall theories have provided the framework. Data from 408 Turkish tourists filling cross-sectional questionnaires were tested using PLS-SEM. Findings revealed that cognitive and emotional memories are important for hedonic well-being provided by local food experiences to be re-experienced at home as a revived subjective well-being. In addition, individuals exhibit revisiting and post-purchasing behaviors to establish self-continuity in well-being by experiencing the same states and feelings. This process is described as the tourist experience well-being cycle.