“I Do What I Want”: A Critical Discourse Analysis of Counter-Hegemonic Gender Norms in Bad Bunny’s Work

This study is a multimodal critical discourse analysis that examines the work of Bad Bunny (two interviews and two music videos – “Caro” and “Yo Perreo Sola”) to analyze it as a site of counter-hegemonic discourse for gender norms in masculine music genres/fields. It applies Faiclough’s three dimensional framework to analyze the interviews and Kress and van Leeuwen’s visual grammar theory to analyze the music videos. The analysis found that the counter-hegemonic discourse of gender norms in Bad Bunny’s work generated themes of fluidity of gender expression, the genderless-ness of things, and the erasure of the Black Body.