Chronic wasting disease (CWD) knowledge, risk perception, and management acceptance are influenced by media engagement and trust among deer hunters in Massachusetts

Prior to wildlife disease emergence, public outreach campaigns can improve disease-related knowledge and increase the likelihood that stakeholders accept potential management actions. One wildlife disease of particular interest is chronic wasting disease (CWD), which is spreading across the United States but has not been detected in Massachusetts. We conducted a survey of deer hunters (n = 7,419) in Massachusetts to: (1) explore media channel usage and source trust, and (2) assess the relationship among CWD knowledge, risk perception, management acceptability, and state wildlife agency trust. We found that channel usage and source trust varied by socio-demographic factors. We also found that engagement with popular channels and trust in accurate sources were positively correlated with CWD knowledge. CWD risk perception mediated the relationship between knowledge and management acceptance, and trust was positively associated with management acceptance. Collectively, our results indicate a mixed-media campaign by state wildlife agencies could improve CWD management acceptance.