Residents' attitude for LGBTIQ+ tourism development in Mexico: satisfaction and perceived benefits effects

Understanding how residents perceive LGBTIQ+ tourists is essential for advancing inclusion in tourism. This study examines residents’ perceptions, satisfaction, and attitudes through Social Exchange Theory (SET), using a survey of 228 residents in Mexico. Findings reveal generally positive attitudes and increasing acceptance, signalling progress compared to earlier research. However, perceptions remain largely shaped by economic considerations, as material benefits outweigh social or cultural factors. Although satisfaction decreases slightly during direct interactions with LGBTIQ+ tourists, overall support persists, suggesting favourable conditions for the long-term development of LGBTIQ+ tourism. Theoretically, the study refines SET by showing that residents’ evaluations of inclusivity are driven primarily by perceived economic gains. Practically, the findings offer guidance for policymakers and destination managers seeking to promote inclusive strategies that strengthen community cooperation and hospitality. The proposed model may also inform similar initiatives in other developing destinations aiming to integrate inclusivity into sustainable tourism growth.