The effects of social media and photo-editing applications on body image and attitudes towards cosmetic procedures

Objective Social media practices have been linked to body dissatisfaction, lower self-esteem, and acceptance of cosmetic procedures among women. This study examined the relationship between selfie photo-editing frequency, body image concerns, and acceptance of cosmetic surgery, while considering the effects of self-esteem.Method Participants (N = 169) consisted of Australian women aged 18–35 with an active social media account. A one-way MANCOVA was conducted to investigate the effect of selfie photo-editing frequency on fear of negative evaluation, body dissatisfaction, and acceptance of cosmetic surgery, while statistically controlling for self-esteem.Results After controlling for self-esteem, results indicated a significant effect of photo-editing frequency on fear of negative evaluation, F(2, 165) = 4.16, p = .017, partial η2 = .05 and acceptance of cosmetic surgery, F(2, 165) = 13.71, p < .001, partial η2 = .14. Follow-up univariate tests revealed that women who reported frequently using photo-editing applications before posting selfies on social media had significantly greater fear of negative evaluation than those who never used photo-editing applications, and significantly higher acceptance of cosmetic surgery than individuals who edited selfies infrequently or not at all, after controlling for self-esteem. However, photo-editing frequency was not associated with body dissatisfaction, suggesting that self-esteem might explain this effect.Conclusion Frequent selfie photo-editing may be associated with increased fear of social evaluation and greater openness to cosmetic procedures. Findings support the need for psychosocial screening in cosmetic settings and preventative social media literacy interventions for young women active on social media.