Re-territorialisation through religionisation in Israeli popular religious music since the turn of the Millennium

This article analyses the rise and cultural significance of faith-pop (pop emuni) in Israeli popular music since the early 2000s. It argues that faith-pop has become a central genre within the cultural mainstream, exceeding its religious origins. Drawing on Cultural Studies theory (Hall, Gramsci, Grossberg, Deleuze and Guattari), the article situates the genre within broader social and political transformations, including demographic change and shifting hegemonies. Faith-pop is shown to rework religious traditions through contemporary pop-rock aesthetics while articulating themes of spirituality, doubt, redemption, and transcendence. The article conceptualises faith-pop as a process of religious re-territorialisation, producing a hybrid cultural space appealing to both religious and secular audiences.