Can digitalization promote household tourism intention and consumption? Evidence from China

The development of digitalization has transformed the behavioral patterns of residents to engage in tourism but no scholarly consensus has been reached on whether and how digitalization promotes the increase of household tourism intention and consumption. Based on data from the China Family Panel Studies (CFPS) spanning 2012–2020, this study systematically examines the relationship between digitalization, household tourism intention and tourism consumption. The findings reveal a significant positive correlation between digitalization and household tourism intention, as well as a notable promotional effect on tourism consumption. Mechanism analysis further indicates that digitalization fosters tourism intention and consumption through improved income quality. Moreover, household information accessibility positively moderates the relationship between digitalization and both tourism intention and consumption. Overall, the results underscore the potential for policymakers and tourism managers to leverage digital tools in stimulating local tourism.