The communication readiness paradox: bridging student self-perception and employer expectations in Taiwan

View at publisher
Authors: Alexis P.I. Goh, Ying Zhu
Cited by: 0
References: 49

Abstract

This study examines the perception gap between Taiwanese university students and employers regarding communication skills (listening, speaking, reading, writing). Using survey data from 80 undergraduate students and 11 employers from Central Taiwan, we identify a critical misalignment: students prioritize speaking and undervalue listening, while employers overwhelmingly prioritize listening. Drawing on framework, findings reveal that standardized testing (TOEIC) and AI adoption distort students’ skill prioritization. The study demonstrates urgent need for curriculum reform emphasizing authentic workplace scenarios, active listening, and interpersonal communication over traditional literacy metrics, informing both educational policy and industry talent development strategies.

Fields of Study & Subjects

Higher Education and Employability Language Communication and Linguistic Studies EFL/ESL Teaching and Learning

Publication details

Journal / source
Asia Pacific Business Review
Pages
1–18
Publication date
11 March 2026
Language
EN