Can a market be established for processed shrimp products in Bangladesh? Identifying consumer buying intentions for repeated purchase decisions

In many developing countries, the labor market participation and incomes are increasing. The time available for preparing meals has become scarce, potentially increasing the demand for more processed food products. This study investigated the reasons for the repeated purchase intentions of processed shrimp products in Bangladesh. Founded on the theory of planned behavior (TPB), data from 250 superstore consumers were collected from three metropolitan cities in Bangladesh via a semi-structured questionnaire. High-income consumers purchase more processed shrimp products than do low- and middle-income consumers and more frequently, and consumption is also impacted by educational and occupation status. Structural equation modeling revealed that repeated purchases of processed shrimp products domestically were significantly influenced by purchase intentions, which were affected by trust, attitudes, and perceived control.