Enhancing the tourism cultural and creative industry: A novel AIGC-integrated methodology for efficient IP image design
Abstract
This study highlights the significant role of Artificial Intelligence Generated Content (AIGC) in enhancing local tourism Intellectual Property (IP) image design, a key factor in advancing the tourism cultural and creative industry. By leveraging AIGC’s unique capabilities, the research introduces an innovative design process that improves efficiency and quality while reducing time and costs for designers. This methodology offers practical solutions for small and medium-sized tourist attractions, facilitating more efficient and precise industry development. The findings enrich the application of AIGC in tourism IP design and provide valuable insights for the growth of related industries.
Fields of Study & Subjects
Digital Media and Visual Art
Augmented Reality Applications
Aesthetic Perception and Analysis
Publication details
- Journal / source
- The Design Journal
- Publisher
- Informa UK Limited
- Volume
- 29
- Issue
- 2
- Pages
- 299–321
- Publication date
- 5 January 2026
- Language
- EN