Redefining the development model of creative digital escape rooms: classic story retelling, cultural memory revival, and IP transmedia evolution in the case of The Leopard Cat Scholar 狸貓書生

With the growing trend of cross-border integration in the cultural industry, the digital escape room is reshaping its traditional models. Using Christy Dena's framework of transmedia practice, this study examines the case of The Leopard Cat Scholar狸貓書生 to propose a three-dimensional reconstruction. First, narrative reconstruction expands the storyworld by adapting classical literary motifs into complementary models such as escape rooms and TV scripts, forming a cohesive transmedia narrative. Second, memory reconstruction designs the audience's journey through symbols and puzzles that actively refresh cultural memory, enabling participatory engagement. Third, participation reconstruction incorporates puzzle-solving, co-creation via pop-up screens, and plot twists to involve players in cultural production. This model overcomes physical limits to build a digital escape room narrative industry chain, facilitating cross-media IP adaptation and offering a new paradigm for creative development.