Dispatches from the 2025 Library Marketing and Communications Conference
Abstract
The Library Marketing and Communications Conference is an annual gathering of outreach librarians and library marketing professionals. For academic library employees, attending the conference provides insights into marketing strategies that can be deployed to foster student engagement, connect with faculty, and effectively tell the story of the library to campus stakeholders. This year’s conference hosted several presentations by academic library representatives, including presentations on building communications toolkits, creating opportunities to foster student engagement, hosting contests that promote a campus reading culture, and strategically developing programming themes.
Fields of Study & Subjects
Web and Library Services
Library Science and Information Literacy
Library Science and Information
Publication details
- Journal / source
- Public & Access Services Quarterly
- Volume
- 22
- Issue
- 1
- Pages
- 45–50
- Publication date
- 2 January 2026
- Language
- EN