Brand Activism in Digital and Interactive Media: Insights and Future Directions
Abstract
In today’s connected world, brands no longer speak from a distance—they actively participate in conversations that shape culture and social meaning. When a brand takes a stand on a social or politi...
Fields of Study & Subjects
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Marketing and Advertising Strategies
Publication details
- Journal / source
- Journal of Interactive Advertising
- Volume
- 26
- Issue
- 1
- Pages
- 80–82
- Publication date
- 2 January 2026
- Language
- EN