Hospitality and tourism students’ perceptions of tipping: implications for education
Abstract
The purpose of this study was to explore the perceptions of tipping among college/university students studying hospitality and tourism. The results showed that students’ perceptions of tipping are influenced by the service received, social pressure, service expected, social norms, and social compliance. Female students revealed significantly higher social norms regarding tipping compared to male students, whereas male students would expect higher service in return for higher tips compared to their counterparts. Also, students who have not worked in the hospitality industry showed higher social pressure in connection with tipping compared to students who work in the industry. Several implications are discussed.
Fields of Study & Subjects
Psychology of Social Influence
Hospitality and Tourism Education
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Journal of Teaching in Travel & Tourism
- Volume
- 26
- Issue
- 3
- Pages
- 248–266
- Publication date
- 16 March 2026
- Language
- EN