Fostering Employee Passion at Work: The Role of CEO and Supervisory Leadership Communication Amidst Changing Expectations in the Workplace

This study aims to explore how CEO and supervisory leadership communication can act as a catalyst for fostering passion at work. Utilizing a qualitative approach through 23 interviews with internal communication leaders across various sectors, this study revealed the vital roles of CEO visionary, transparent, authentic, empathetic, and positive communication as well as supervisors’ intermediary and lever effect in promoting employee passion at work. Furthermore, the study delves into the changing expectations in the workplace, emphasizing the need for leadership to adapt communication strategies to inspire a passionate workforce. Theoretical and practical implications are discussed.