Engaging Your Audience: Using Storytelling in Public Speaking

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Authors: Brianna C. August-Rae, Nancy A. Donoval
Cited by: 1
References: 12

Abstract

Storytelling is a fundamental form of human communication and a powerful tool for entertaining, informing, and/or persuading audiences. This unit introduces students in public speaking or other introductory-level communication courses to key concepts and techniques for crafting engaging and effective oral stories to enhance connection with—and impact on—the audience. Through two class sessions and a culminating oral assignment, students explore storytelling theory and apply it by preparing and performing their own personal stories.Courses Public Speaking, Advanced Public Speaking, Speaking for Social Change, Fundamentals of Communication.Learning outcomes In this unit, students will: develop confidence in speaking publicly; compose and tell a story that uses key elements of storytelling (i.e. character, plot, place, time, sensory imagery, universal themes, and emotion); construct a story from personal experience that conveys meaning, change, or insight; use storytelling effectively to achieve a specified goal in an oral presentation (e.g. support their core theme/message, enhance their desired impact, or build trust in their listeners); and build community by learning about the experiences, families, and cultures of classmates.

Fields of Study & Subjects

Rhetoric and Communication Studies Communication in Education and Healthcare Digital Storytelling and Education

Publication details

Journal / source
Communication Teacher
Publisher
Informa UK Limited
Volume
40
Issue
4
Pages
1–9
Publication date
3 March 2026
Language
EN