Manosphère américaine, misogynie transnationale

What happens to virilist America when it crosses into French—not as a model, but as a flow of directives, formats, and affects? This article examines the transnationalisation of contemporary misogyny between the United States and France, taking the American manosphere as its entry point. It argues that what is at stake is neither a conjunctural backlash nor a mere aggregation of digital subcultures, but an assemblage of anti-feminist traditions, platform economies, and reactionary political projects. The analysis proceeds in three stages. It first maps the manosphere’s grammar—its taxonomies, memes, and affective registers—and its capacity to produce socialisation around misogyny as a lingua franca. This is situated within a longer history marked, in the US context, by a media culture that has made the humiliation of women first a spectacle, then a punitive visibility regime. The article then traces how these virilist codes travel through platforms into homes and schools, are reformulated by far-right politicians under the banner of “respectability,” and are disguised through irony to circumvent French and European hate speech legislation. Finally, the article identifies the powerful algorithmic, organisational, and financial infrastructures sustaining this misogynist wave—while also locating sites of institutional and cultural resistance, where the same digital infrastructures become instruments of evidence, vigilance, and democratic pushback.