How dynamic norms mitigate administrative burden to foster citizen coproduction: a survey experiment study in China

This study examines how perceived administrative burden and descriptive social norms – both static and dynamic – independently and interactively shape citizens’ willingness to engage in coproduction via digital platforms. Based on behavioural science, the findings show that high administrative burden significantly reduces both current and future willingness to participate. By contrast, dynamic norms that emphasize rising participation trends significantly enhance current engagement and, even more strongly, future intentions to coproduction. Static norms, which indicate stable participation levels, exert comparatively weaker effects. Moreover, technophobia exacerbates the negative impact of administrative burden and dampens the influence of social norms. These results underscore the importance of minimizing perceived barriers and leveraging behavioural cues to foster sustained coproduction through digital platforms.