Investigating and mitigating potential addictions to promote well-being in Metaverse-driven enterprise systems

The Metaverse blends physical and digital realities, transforming social, educational, and professional interactions into immersive experiences. However, its rapid expansion introduces risks such as addiction and negative mental health effects. This study explores these concerns, focusing on virtual environment addiction and the need for proactive solutions. It proposes responsible usage, integrated mental health support, and ethical interventions like avatar-based therapy and AI moderation. A case study of 100 BGMI/PUBG players aged 18–25 reveals addiction symptoms, including withdrawal, neglect of responsibilities, and preference for virtual over real-life interactions. The findings highlight the Metaverse’s dual impact and emphasize the need for evidence-based design, regulation, and mental health safeguards.