The Podcast Election: A Content Analysis of Podcast Appearances by Kamala Harris and Donald Trump Using Parasocial Relationships as a Theoretical Lens
Abstract
Podcasts gained attention as a way for presidential candidates to reach voters during the 2024 U.S. presidential election. Using parasocial relationships as a theoretical lens, a content analysis was conducted on 10 selected podcasts based on news coverage and program popularity. Results showed that the candidates stayed on message. Findings also indicate that podcasts offer greater control of the narrative and allow for deeper connections with audience members. Implications suggest a shift in the voter–candidate relationship and reveal that podcasts are positioned to be an essential campaign strategy.
Fields of Study & Subjects
Radio
Podcasts
and Digital Media
Innovations in Educational Methods
Social Media in Health Education
Publication details
- Journal / source
- Journal of Radio & Audio Media
- Publisher
- Informa UK Limited
- Volume
- 33
- Issue
- 1
- Pages
- 43–57
- Publication date
- 2 January 2026
- Language
- EN