Eco-innovation leading the way: a bibliometric insight into sustainable tourism trends

Eco-innovation strategies play a vital role in promoting the sustainability both individuals and businesses. Recent academic interest has emphasized eco-innovation within organizations, with an increasing body of literature exploring this topic. This study aims to synthesize and analyze research on eco-innovation in the tourism sector using content analysis and bibliometric methods. This study examined 92 publications from the Scopus and Web of Science (WoS) databases following the PRISMA guidelines. Biblioshiny software was used for performance analysis and science mapping. These research spans 2004–2024, uncovering key trends, intellectual structures, and advancements in the field. The findings demonstrate how sustainable tourism practices can mitigate environmental impacts while boosting industrialy competitiveness. Furthermore, the study identifies 19 relevant theories, expanding the understanding of eco-innovation in tourism and offering valuable insights for future research.