Designing for diversity: science mapping of Muslim-friendly tourism experience and future trends

The paper involves a review of a rise of a field of study of Muslim-Friendly Tourism Experience, which is the subject of this paper using science mapping. It examines the major themes, trends and gaps in the literature to be able to come up with a comprehensive picture of MFTX and its implications. This systematically reviewed 189 peer-reviewed articles that were published between 2008 and 2024. The research summarizes the results on the dimensions of MFTX, enablers, and moderating variables to the extent that it developed a conceptual framework. The dimensions that are identified through the analysis as core include worship facilities, halal food services, Islamic social environments, and culturally aligned amenities. The experience is enhanced by enablers like cultural alignment, trained personnel, women-friendly services and Islamic-friendly designs. The conceptual model shows the relationships between these factors and their effects on tourist satisfaction, loyalty and economic gains. The research is an addition to the literature on MFTX since it summarizes the current literature and establishes a conceptualization. It points to the main gaps in research and demands the additional investigation of the effects of MFTX on the economy, society and technology.