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Cogent Business & Management 2026 Open access

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DOI: 10.1080/23311975.2026.2616197
Cited by: 0

Abstract

Article title: Development of an Influencer-Brand Congruence and Complementarity Measurement Framework for Recommender SystemsAuthor: Petr Weinlich, Tereza SemerádováJournal: Cogent Business & Mana...

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Recommender Systems and Techniques

Publication details

Journal / source
Cogent Business & Management
Volume
13
Issue
1
Publication date
13 January 2026
Language
EN