Reimagining wellness in India: bridging traditional therapies, modern spas, and sustainable tourism
Abstract
India’s wellness tourism sector is undergoing a transformative phase, integrating its rich traditional therapies with modern spa experiences and sustainable tourism practices. This paper critically examines the convergence of Ayurveda, Yoga, and naturopathy with contemporary wellness facilities and eco-conscious tourism strategies. Through a comprehensive review of industry reports, scholarly literature, and case studies, the study identifies key trends, challenges, and opportunities within this evolving landscape. Findings underscore the necessity for a holistic approach that respects cultural heritage, promotes environmental sustainability, and enhances the authenticity of wellness experiences.
Fields of Study & Subjects
Global Healthcare and Medical Tourism
Diverse Aspects of Tourism Research
Community-based Tourism Development and Sustainability
Publication details
- Journal / source
- International Journal of Spa and Wellness
- Volume
- 9
- Issue
- 1
- Pages
- 149–151
- Publication date
- 2 January 2026
- Language
- EN