Online sustainable business success assessment framework for OTOP entrepreneurs in Thailand

This mixed-methods study developed an online framework for assessing sustainable business success among One Tambon One Product (OTOP) entrepreneurs in Thailand. Quantitative data from 500 entrepreneurs were analyzed using confirmatory factor analysis. Two e-Delphi rounds with 21 experts validated and weighted assessment criteria. The online program was developed using the systems development life cycle adapted waterfall model. Interrater reliability was tested with 30 entrepreneurs and 30 external assessors. The framework comprises nine weighted dimensions—environment, communication, products, personnel, innovation, process, price, knowledge, and leadership—with 45 indicators. Expert consensus criteria included median ≥3.50 and interquartile range ≤1.50. Interrater reliability analysis revealed substantial agreement (Cohen’s kappa = 0.865, p < .01), validating framework consistency. The program demonstrated high usability and technical adequacy. This evidence-based tool enables OTOP entrepreneurs to conduct self-assessments and pursue continuous improvement toward sustainable business practices, supporting Thailand’s grassroots economic development.