Correcting Consumer Misperceptions about CO 2 Emissions
Abstract
Policymakers frequently champion information provision about carbon impact on the premise that consumers are willing to mitigate their emissions but are poorly informed about how to do so. We empirically test this argument and reject it. We collect an extensive new dataset and find both large misperceptions of the carbon impact of different consumption behaviors and clear preferences for mitigation. Yet, in two separate experiments, we show that correcting beliefs has no effect on consumption in large representative samples. Our null results are well powered and informative, as we target information for maximal impact. These results call into question the potential of correcting carbon footprint misperceptions as a tool to fight climate change.
Fields of Study & Subjects
Environmental Sustainability in Business
Publication details
- Journal / source
- Journal of the Association of Environmental and Resource Economists
- Volume
- 13
- Issue
- 5
- Pages
- 1399–1435
- Publication date
- 1 April 2026
- Language
- EN