Coincidental Multiplexity

Abstract Unlike most relationships studied in network analysis, guanxi are an interpretation more than a connection. Guanxi ties often overlap with roles like family, classmates, or close friends, or involve frequent, multi-channel communication (e.g., texting). While these connections are common foundations for guanxi, we test in this chapter whether guanxi’s predictive power for trust and advantage depends on these roles. The answer is no; strong bridges operate independently of multiplexity. That is, guanxi ties remain high in trust and contribute to competitive advantage even when they don’t overlap with other relationship types. This reinforces the conclusion in the previous chapter: The defining feature of strong bridges is not particular kinds of connections. It is the accumulation of interpersonal history—trust forged through shared experiences.