28. The impact of the combination of intangible culture and outdoor activities on the happiness of public life from the perspective of image dissemination

Abstract Background The concept of mass life happiness involves multiple disciplines such as psychology, sociology, economics, etc. It is usually used to measure people's subjective satisfaction and happiness with their quality of life. Leisure and entertainment activities have a significant positive impact on enhancing the happiness of the general public's lives. However, there are problems with social barriers and poor content quality in current entertainment and leisure activities, which restrict the improvement of people's sense of happiness in life. Therefore, in order to enhance the public's sense of happiness in life, research has designed a leisure mode that combines intangible culture with outdoor activities from the perspective of image dissemination. Methods Select 300 volunteers and randomly divide them into an experimental group and a control group, with 150 people in each group. The control group engages in regular outdoor activities for leisure, while the experimental group adopts a leisure approach that combines intangible culture with outdoor activities. Use the General Well Being Schedule (GWB) to assess the well-being of volunteers. Results The GWB scores of each group after intervention are shown in Table 1. There was no statistically significant difference in GWB scores between the two groups of volunteers before intervention (p>.05), indicating comparability between the groups. According to Table 1, in terms of health concerns, the scores of the experimental group and the control group were -2.4 ± 1.75 and -1.4 ± 2.16, respectively (p