The impact of experience quality on revisit intention: The chain mediation effect of tourist satisfaction and place attachment

Outdoor camping tourism, a nature-based leisure activity that promotes health, fosters social connections, and enhances environmental awareness, has experienced rapid growth in popularity. However, limited research has explored how tourists' experience quality (EQ) shapes their behavioral intentions through psychological mechanisms. This study aimed to investigate the impact of EQ on revisit intention (RI) and to explore the mediating roles of tourist satisfaction (TS) and place attachment (PA) within the stimulus-organism-response theoretical framework. A structured questionnaire survey was conducted on a sample of 600 outdoor camping tourists in Guangdong Province, China. Partial least squares structural equation modeling was employed to test the hypothesized relationships and mediating effects. EQ significantly influenced RI (β = 0.236, P < .001) and indirectly affected RI through TS and PA. TS significantly enhanced PA (β = 0.473, P < .001), and the 2 variables jointly produced a chained mediating effect between EQ and RI (variance accounted for = 41.5%). Research confirms that high-quality experiences not only directly enhance tourists' RIs but also cultivate satisfaction and PA, further enhancing loyalty to camping destinations. These findings enrich the application of stimulus-organism-response theory in tourism behavior studies, providing practical guidance for tourism managers to enhance EQ, strengthen emotional bonds, and promote the sustainable development of destinations.