Social Media Content, Engagement, and Reliability for Infantile Hemangiomas: A Comparison Across YouTube, Instagram, and TikTok

BACKGROUND: Infantile hemangiomas are a benign vascular abnormality that presents in infancy. Parents may seek a variety of resources to gather information, including social media. This study seeks to compare information on infantile hemangiomas on social media platforms. METHODS: The top videos across YouTube, Instagram, and TikTok were analyzed. A total of 361 videos were screened, with 150 included in the final analysis. Engagement was assessed by the number of views. Reliability was determined using the modified DISCERN (mDISCERN) score. Kruskal-Wallis test compared the mean mDISCERN score. RESULTS: Fifty videos from each platform were included. The videos cumulatively had 1,239,836 likes and 27,416,017 views. Videos were predominately posted by family members (N=63) and health care providers (N=44). Video content largely focused on patient stories (N=77) and clinician explanations (N=63). There is a significant difference in mDISCERN between platforms (P