The Role of WhatsApp in Enhancing Communication Among Employees of Bahrain’s Ministry of Information
Abstract
Abstract The study aimed to identify the role of WhatsApp in enhancing communication between employees in the Bahraini Ministry of Information and to monitor the extent of the use of WhatsApp by employees in the ministry, the motives for this use, and its patterns. The study belongs to descriptive studies, and it used the media survey method. The study sample includes 50 individuals chosen by using the purposive sample method. The results of the study indicated that there is a relative increase in the usage of WhatsApp by the Bahraini Ministry of Information employees during work. They also showed that the WhatsApp application can play a positive role in enhancing communication between employees in the Bahraini Ministry of Information, as well as improving their job performance.
Fields of Study & Subjects
Media and Digital Communication
Personal Information Management and User Behavior
Technology Adoption and User Behaviour
Publication details
- Journal / source
- Emerald Group Publishing Limited eBooks
- Pages
- 35–45
- Publication date
- 11 March 2026
- Language
- EN
- Document type
- Book chapter