Exploring the Role of Social Media in Promoting Yoga Practices Among Saudi Youth

Abstract Social media is now a potent instrument for shaping lifestyle decisions, including yoga-based wellness routines. The influence of social media on Saudi young people’s views and practices regarding yoga is investigated in this work. This study evaluates the impact of social media exposure in forming the opinions of yoga across religious, health, and fitness aspects using a cross-sectional survey sent to 40 young Saudi participants. The results of the study show that although physical fitness and mental health are the main factors influencing yoga acceptance among Saudi young, cultural and religious viewpoints have an effect. The study also shows that seeing yoga-related content on social media stimulates interest and participation, therefore supporting the possibilities of digital platforms as efficient means of advertising health activities. The study does, however, also point out areas of long-term behavioral adoption that are lacking in Saudi Arabia and calls for further investigation into culturally relevant yoga promotion techniques. These revelations help to clarify how social media shapes behavior linked to health and can guide next wellness campaigns aiming at young people.