Prelims

Her primary research interests lie in the areas of the artificial intelligence (AI) revolution, technology readiness, and cognitive dissonance, with her current focus on advancing the theoretical understanding of cognitive dissonance.She has contributed thoughtprovoking articles on public issues to leading newspapers, including The Tribune, Times of India, Hindustan Times, and several regional publications in Ludhiana.Her academic portfolio includes a bibliometric paper published in an open-access peer-reviewed journal, a research framework registered with a copyright certificate from the Government of India, and multiple research papers, conference proceedings and book chapters that have been published and indexed in Scopus and WOS.She has presented her work at numerous national and international conferences and has participated in various workshops on research methodology, SPSS, and PLS SEM.In addition to her scholarly contributions, she is a successful entrepreneur based in Ludhiana, Punjab.Her professional background includes experience as an HR Generalist and two years of teaching at a reputed management institute in India.Currently, she is also working on two more books under consideration by Emerald Publishing.Veena Grover is a distinguished Economics professional currently holding the position of Professor of Economics at Noida Institute of Engineering and Technology, situated in Greater Noida, India.Prior to this role, she served as a Professor in the School of Business at Galgotias University.With an impressive career spanning over 21 years, she has garnered extensive teaching experience in esteemed educational institutions such as Lingaya's University, New Delhi Institute of Management, University of Delhi, and DAV Institute of Management, among others.Her research is centered around critical areas such as the healthcare sector, macro-economic variables, business strategy, ethics, and sustainability.Her academic journey is marked by the achievement of double postgraduate degrees in Human Resource Management (HRM) and Economics, accompanied by the successful completion of a Doctorate in Strategic Management.Notably, she secured the prestigious gold medalist and university topper accolades in Economics, further underscoring her exceptional academic prowess.Throughout her career, Professor Grover has been recognized for her exemplary teaching abilities and adept administrative skills, receiving numerous letters of appreciation.Her proficiency has garnered international recognition, evident through her