Prelims
Abstract
Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector.From 2003 to 2018, he performed the functions of a management and marketing consultant.Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing.He is currently a marketing professor
Publication details
- Pages
- i–xxii
- Publication date
- 21 January 2026
- Language
- EN